With the increasing attention of people to safety, health, and environmental protection issues, consumers' requirements for ceramic products in contact with food are not just simple economic and practical. Products with high-quality, healthy, safe, and environmentally friendly living elements will become important reference indicators for consumers to choose ceramic products, and the market demand for high-quality daily-use ceramics will further increase.

Analysis of the Development Prospects and Market Size Survey Report of the Daily Ceramic Industry in 2022

Daily ceramics refer to ceramic products used in food and beverage, such as plates, bowls, cups, and dishes. China is the world's largest producer, consumer, and exporter of daily-use ceramics, and daily-use ceramics have a long history in China.

China is the world's center for ceramic manufacturing and a major producer of ceramics, with the highest annual output and export volume in the world. Ceramic products are also one of the main products for China's export earnings, with daily ceramics accounting for 70% of the world's total and decorative art ceramics accounting for 65% of the world's total. In China, the main production areas of ceramics are Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, Zibo and other places.

With the continuous improvement of national quality and economic income, people's quality of life and aesthetic ability are also constantly improving. Daily ceramic products have been regarded as works of art, and traditional ceramic product styles can no longer meet the pursuit of modern people. Therefore, ceramic products should develop towards the direction of irregular shapes, diversified decorative arts, humanization, high technicality, and distinctive themes. The design of daily-use ceramics is a product of the combination of life, art, and science. Designers should grasp the design concept of "people-oriented", constantly learn and explore, and design various high-quality and high artistic value daily-use ceramic products.

According to the "Research Report on In Depth Investigation and Development Trend Prediction of China's Daily Ceramic Industry from 2021 to 2026" released by China Research Institute of Industry

According to Chinese customs data, the export volume of daily ceramics from China in 2021 was 5.11 million tons, an increase of 870000 tons compared to the same period in 2020, a year-on-year increase of 20.6%; The export amount was 22868.821 million US dollars, an increase of 467.4873 million US dollars compared to the same period in 2020, a year-on-year increase of 25.7%.

The export situation of daily-use ceramics remains severe and difficult to stabilize. China's daily ceramic exports have also shown some positive factors, still holding a large market share in major export markets and growing rapidly in emerging markets. The import demand for daily-use ceramics in markets such as Europe and America is continuously shrinking. However, due to the fact that China's exported daily-use ceramics are mainly mid to low end products, which are closely related to the daily lives of foreign consumers, there is still a large demand space for Chinese daily-use ceramics in the import market while compressing the consumption of mid to high end products.

The marketing of the daily-use ceramic industry is an important force in promoting its development. In the long-term development process of the daily-use ceramic industry, the marketing mode has shown a trend of continuous development and optimization, which has had an important impact on the modernization of the daily-use ceramic industry.

With the intensification of competition in the daily-use ceramic industry, daily-use ceramic producing countries are also shifting their production focus to high-end daily-use ceramics with more competitive potential and high profit margins, as well as artistic ceramic products with cultural heritage and artistic atmosphere. Due to differences in consumers' living standards, cultural backgrounds, artistic aesthetics, and other aspects, their demand for products is not completely the same, which makes it difficult for the production and sales of a single variety in the market to meet the needs of different consumers.

In the future, the international daily-use ceramic market will undergo a series of significant changes, characterized by good product quality, comprehensive functions, diverse colors, and novel shapes. This means that products are developing towards a diversified trend. At the same time, personalized products with functions such as collection and gift giving are becoming increasingly popular and welcomed by people, and have a large market space.

In the new era, in combination with the background of the "Internet plus" era, in the process of carrying out the ceramic industry marketing work, we should pay attention to combining the influence of the Internet plus era, actively explore the construction of a new marketing model, strive to give play to the advantages of the marketing era of household ceramic products, accelerate the comprehensive development process of household ceramic product marketing, and create greater economic benefits in the development process of the ceramic industry.

The research report on the daily-use ceramic industry aims to start from the national economic and industrial development strategy, analyze the future policy direction and regulatory system development trend of daily-use ceramics, explore the market potential of the daily-use ceramic industry, and provide vivid descriptions of market changes from multiple perspectives such as industry scale, industry structure, regional structure, market competition, and industry profitability based on in-depth research in key segmented market areas, clarifying the development direction.